The Revenue Trajectory Assessment is a structured self-diagnostic designed to evaluate the organizational factors most directly correlated with consistent, scalable revenue growth.
The assessment consists of twenty calibrated questions across six forces. Each question offers five behaviorally anchored choices reflecting how the organization actually operates, scored from 1 (a significant gap or constraint) to 5 (a genuine strength).
Questions are designed to prompt honest self-evaluation rather than aspirational responses. The most useful results come from assessing current reality, not intended future state.
Whether targets are grounded in evidence, resources follow priorities, and important decisions are made in time.
Whether the basis of winning is genuine, customers are expanding or pulling back, and revenue is not overly concentrated.
Whether the organization has the capacity to deliver its targets, can diagnose what caused a miss, and is not overdependent on a few people.
Whether leaders hold honest blame-free reviews, teams own cross-team results together, and recognition is clear and fair enough that people strive to excel.
Whether the organization wins at intended pricing, the pipeline can be trusted, and growth is reaching the bottom line.
Whether the organization changes course when evidence says the plan isn't working, learns from wins and losses, and confronts a weakening formula.
Scores within each force are averaged and converted to a percentage. The six force scores are combined into an overall assessment score.
Scores are interpreted against three performance thresholds:
Upon completion, each respondent receives an overall assessment score, a six-force profile, key observations, strengths and areas to examine, detected tensions, and a set of practical next steps to consider. Results are generated immediately and saved so you can return to them.